A Euphoria Women's Market Spotlight: Brindle Baby Thrift
Gabriella “Ella” Gurney
Brindle Baby Thrift did not begin with a business plan or a brand deck. It started with a long love affair with thrifting, fashion, and the belief that what already exists deserves a second life.
Founded by Gabriella “Ella” Gurney, Brindle Baby Thrift grew out of more than a decade of secondhand shopping and a background rooted in climate science and conservation. Ella began selling vintage online in 2018, experimenting with platforms like Poshmark before stepping away during the pandemic when resale markets became oversaturated. The current version of the brand took shape four years ago in an unexpected place: a plant shop in Maine.
After being complimented repeatedly on her thrifted outfits, Ella was invited to curate vintage pieces for the shop. What began as a casual collaboration quickly evolved into a business. Initially named Planty Girl Thrift, the brand was recently reimagined as Brindle Baby Thrift, a name that reflects both Ella’s values and her rescue dog, a brindle pup she proudly calls one of her best secondhand finds.
Sustainability is not a trend for Brindle Baby Thrift. It is the foundation. With a professional background in conservation biology and climate communication, Ella understands the environmental cost of producing new clothing. From water usage and carbon emissions to chemical pollution and waste, fashion has become one of the planet’s most resource-intensive industries. Thrifting, she explains, offers a solution that does not sacrifice self-expression.
Ella curates high-quality vintage pieces designed to last, diverting clothing from landfills and incineration while helping customers build personal style with intention. She also believes in transparency. Through her yearly “Brindle Wrapped” report, she shares tangible data on carbon dioxide and water saved through secondhand shopping, making sustainability feel personal and achievable rather than abstract.
Beyond resale, Brindle Baby Thrift is deeply community-driven. Ella donates proceeds to climate relief efforts, mutual aid funds, animal shelters, and humanitarian organizations. Whether supporting communities impacted by hurricanes, wildfires, or conflict zones, she views giving back as an extension of sustainability itself.
At markets and pop-ups, Ella prioritizes conversation as much as commerce. She believes vintage fashion should feel accessible, not exclusive, and that meaningful change begins with connection. For Brindle Baby Thrift, style, climate care, and community are inseparable — proof that doing good can also feel good.