Anson Ng Is Making Artist Management Feel Notoriously Good

Anson Ng was on track for a long career in finance when joining a college music group shifted his focus from balance sheets to beats. There, Anson learned the behind-the-scenes mechanics of labels, management, and booking, eventually meeting artist Elvis “GUSTA.” GUSTA had the music but not the marketing. Anson offered to help, securing bookings, playlist placements, and even a Spotify editorial feature. What began as a college experiment snowballed into a vision: building a platform for artists that balanced creativity with business savvy.

That vision became Notoriously Good, an artist management and creative group specializing in EDM, house, and hyperpop. The name was a coincidence — Anson’s last name, Ng, shares initials with the brand — but the meaning stuck. “It’s about turning a negative into a positive,” Anson explains. “We strike the balance between pushing boundaries and staying tasteful.”

Notoriously Good operates on two fronts: managing a roster of artists and providing independent musicians with services like brand consultations, campaign execution, and release strategies. Anson emphasizes that in today’s music landscape, great music is just the entry ticket. Image, branding, and authenticity are just as crucial. “Anyone can be an artist,” he says. “Not everyone is a star.”

His approach to management is equal parts strategy and support. Anson views his relationships with artists as symbiotic. Their success fuels his, and vice versa. That trust extends beyond the stage; artists often call him for advice on personal matters, knowing he’s as invested in them as people as he is in their careers.

When asked about his favorite career moment, Anson points to the U Know (Wanted 2) campaign, Notoriously Good’s first major project. “We were up late, all hands on deck,” he recalls. “It felt like a huge group project where everyone wanted the same thing: to make it great. That’s when I knew this could be something bigger.”

Looking ahead, Anson sees international expansion in the future but is focused now on mastering the craft. His mission is to preserve artistry, authenticity, and the raw passion that drives music culture. His advice to aspiring artists? “Refine your craft, but find people who share your values and goals. And always ask yourself — why should people give a fuck about you?”