A Euphoria Women's Market Spotlight: ReneMichelle

Pamela and Angela Harris

ReneMichelle, made up of two sisters, started from standing in thrift stores and pulling pieces they would actually wear. Founded by Pamela and Angela Harris, the brand is rooted in the belief that personal style does not need to fit neatly into one era.

While many shoppers associate ReneMichelle with Y2K, the sisters see their brand differently. Their racks pull from multiple decades at once. A 70s shoe might sit next to a 90s bottom and a Y2K top, styled together without apology. The goal is not to recreate a moment in fashion history, but to recreate the feeling of stepping into their closets. What ties everything together is intention. 

The idea took shape after attending early markets dominated by men’s vintage. Pamela and Angela noticed that women’s options felt limited or narrowly defined. Instead of feeling discouraged, they saw an opening. ReneMichelle became a response to that gap, built for girls who want choice, range, and quality without being boxed into one look.

From the start, the sisters jumped straight into markets rather than relying solely on online platforms. That decision shaped how the brand grew. Conversations with customers became just as important as sales. Their booths turned into spaces where shoppers could browse across eras and try unexpected combinations.

That same curiosity led them to the runway. In 2024, ReneMichelle participated in its first fashion show, styling models beyond their own bodies and comfort zones. The experience pushed them creatively and confirmed that their vision could translate far beyond the rack. The positive response opened new conversations around future creative projects.

Inventory sourcing remains hands-on and selective. Whether thrifting locally, visiting stores while traveling, or pulling from their own closets, Pamela and Angela approach each piece with care. Nothing is added unless it meets their standards of quality, wearability, and individuality.

As ReneMichelle prepares for its first women-focused market, the mission stays the same. Create a space where women shop without limitation. Style without rules. And leave knowing that thrifting can look personal, polished, and entirely your own.