Audience Analytics Report
90-Day Data Window · Q1–Q2 2026
lechemag.com · @lechemag
Consistent Growth.
Consistent Growth.
Proven Spikes.
72K+ organic monthly views and growing. Every Volume release drives a proven spike. Vol. 6 is dropping soon — brands who move now get in before it hits.
108%
Audience Growth
72K+
Organic Monthly Floor
4,700+
Monthly Web Visitors
83%
Audience Age 18–34
Volume releases drive proven traffic spikes
Every Leche Volume release drives a sharp spike in reach — our 90-day data shows the pattern clearly. Vol. 6 is dropping soon. Brands who advertise now are positioned inside the content before the spike, not scrambling to get in after it already happened.
Instagram Reach — Monthly Views
Organic reach only. No paid boost. Last 90 days + projected Volume drops.
Actual reach
Projected (Vol. 6)
Current Floor — 72K+ organic monthly views (no paid boost)
Vol. 6 Drop — Coming soon · Projected spike based on prior releases
Audience
Age + Gender Breakdown
Last 30 days · Instagram analytics · first-party data
83.4% of audience is 18–34 ↑ Core consumer demographic
56.1%Women
43.9%Men
Market
The DMV is Our Backyard
Leche was born in Northern Virginia. Our audience is concentrated across the DC–NoVA–Richmond corridor — the exact market local and regional brands want to reach.
Combined DMV Corridor Reach
4.1%
of total audience is D.C. · Arlington · Richmond combined — all within 30 miles of your storefront or market
·
Washington D.C.
Core
·
Arlington, VA
NoVA
·
Richmond, VA
VA
For a NoVA brand, reaching a concentrated local creative audience — people who live, shop, and go out in your backyard — is more valuable than broad national impressions that don't convert locally.
Website Traffic — 90-Day Trend
Monthly page views across lechemag.com · 4,700+ unique visitors/month · Organic, no paid traffic.
Page views
Unique visitors (est.)
© 2025 Leche Magazine · All data first-party
lechemag.com · @lechemag · Confidential